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A jewel in East Africa’s crown, Tanzania is as rich in natural wonders as it is in cultural experiences.

This, combined with a year-round temperate climate thanks to its equatorial setting, and its famously welcoming people, makes Tanzania a bucket-list destination.

From Mount Kilimanjaro’s snow-capped peak and the sprawling soda lakes of the Great Rift Valley to Zanzibar’s tropical waters and white sand beaches, the country is filled with iconic sights, but it’s Tanzania’s vast national parks and unmatched wildlife-viewing that truly put it on the map.

The Serengeti National Park: In a country dotted with scenic national parks, it’s the Serengeti National Park that truly stands out. This vast 14 763 km² national park sets the stage for one of nature’s greatest spectacles, the Great Migration. This iconic event follows far-ranging herds of wildebeest as they trace their migrational circuit from the fertile breeding grounds of the southern Serengeti to the mighty Mara River crossing in the north. Tented safari camps located within and on the outskirts of the Serengeti offer exceptional wildlife viewing at all stages of the migration.

The Ngorongoro Crater: Once a massive volcano, the Ngorongoro Crater today is a haven for wildlife and a UNESCO World Heritage Site. Known for its exceptional game-viewing, the world’s largest intact caldera is teeming with animals. Its abundance of lions, elephants (including the iconic big tuskers) and critically endangered black rhinos make the Ngorongoro Crater a popular safari destination.

Tarangire and Lake Manyara national parks: Tanzania’s northern safari circuit is also home to several other national parks, including Tarangire National Park, which is known for its vast herds of elephants, including iconic big tuskers, and ancient baobab trees. Linked to Tarangire National Park by the Kwakuchinja migratory corridor is Lake Manyara National Park — where you can find prides of the region’s renowned tree-climbing lions — which takes its name from Lake Manyara, a vast and shallow body of water that’s home to huge flocks of flamingos during the summer. You’ll also find flamingos at the nearby Lake Burunge.

Zanzibar Archipelago: Swapping sprawling savannahs for azure waters and pearl-white sands, the Zanzibar Archipelago is set just off the coast of Tanzania. This cluster of tropical islands is renowned for its postcard-worthy beaches, fragrant spice plantations and rich cultural heritage — a vibrant blend of African, Arab, Indian and European influences. The main island, Unguja, is also home to Stone Town, a UNESCO World Heritage Site.

Mount Kilimanjaro: One of the seven great summits and Africa’s tallest peak, the iconic Mount Kilimanjaro, is a feature on the Tanzanian skyline. Adventurers and mountaineers alike flock to the country in the hopes of conquering this majestic peak and soaking up the breathtaking views from its summit.

Lake Victoria: The continent’s largest freshwater lake — and the second-largest in the world — Lake Victoria is home to more than 3,000 islands and several bustling ports. The lake also supports a thriving fishing industry.

Conservation: Tanzania has made significant strides in wildlife conservation, and its ecotourism initiatives provide visitors with an opportunity to witness — and support — these efforts. From staying at conservation-led safari lodges that focus on uplifting local communities and protecting wildlife to visiting conservation projects and engaging in responsible tourism practices, visitors can contribute to the continued preservation of Tanzania’s precious ecosystems and wildlife.

Cultural tourism: Beyond its natural attractions, Tanzania is a tapestry of cultures and traditions, home to over 120 different ethnic groups. From visiting villages to participating in cultural ceremonies, Tanzania’s cultural tourism affords guests a glimpse into its diverse heritage.

The country’s rich heritage lends itself to a vibrant culinary scene known for its Arab, African and Indian influences. Local delicacies include ugali (a cornmeal dish), pilau (spiced rice), and chapati (flaky flatbread). Traditional beverages like tea and coffee are also deeply ingrained in local culture.

Tanzanians are also known for their warm hospitality and welcoming nature. Visitors are greeted with open arms and can expect to encounter friendly locals always ready to offer assistance or share a friendly smile.